A 2011 Technomic report found that premium was the most persuasive menu term for getting customers to order an item with beef; 28% of surveyed consumers said they'd be more likely to order beef with the word premium, and they'd be willing to pay a 5% premium for their premium order.
Some will even pay a premium in order to protect their privacy.
Deregulation of the world's electricity industry could raise demand through "green pricing" schemes, in which customers can choose to pay suppliers a premium in order to buy renewables.
Chelsea have added Carlos Bacca to their list of transfer targets and are ready to pay a premium in order to bring the 29-year-old to Stamford Bridge, according to reports.
The tendency of the Bloomberg administration to invoke the fear of terrorism when speaking of protest has led many to wonder whether the mayor is simply placing too high a premium on order at the expense of civil liberties.
Consumers who want to better control their consumption and who recognize the limits of their willpower and are prepared to pay a premium in order to reduce temptations, whether in the form of chocolate candies or internet access.
In recent decades, Japanese schools have developed a system that in some respects is what some American schools are talking about now: long hours, emphasis on basics rather than electives, school uniforms and a premium on order rather than on creativity.
Here's a prediction: within the next decade, unless the N.B.A. changes its age rule, a team will use the top pick in the draft on an American basketball player who spent his required post-high-school year not in college but abroad, playing for one of the teams in Europe or elsewhere that are more than willing to pay a premium in order to advertise that they have top American talent.
This enables us to charge advertisers a premium in order to advertise to their target audience.
The lack of demand for dollar assets could also drive down prices for Treasury bills, thus driving up long-term interest rates as the U.S. comes to terms with having to pay a premium in order to norrow.
First, there are so many hotspot operators that one must sign up with multiple operators or with a hotspot aggregator such as Boingo or Joltage that charge a premium in order to have access to hotspots in a variety of locations.
