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Discover LudwigThe phrase "a potential impression" is correct and usable in written English.
It can be used when discussing the possibility of forming an impression or perception about something or someone.
Example: "After meeting the new team member, I had a potential impression that they would fit well within our company culture."
Alternatives: "a possible impression" or "a likely impression".
Exact(1)
And yet, each tweet represents a potential impression made on the follower, analogous to marketers seeking to make impressions on consumers to influence them to buy a product or service.
Similar(59)
The #Wrestlemania hashtag was mentioned over 600,000 times delivering nearly a billion potential impressions with a reach of over 130 million people.
The more the Tories say about immigration, the more they sound like a single-issue party rather than a potential government.This impression has caused jitters throughout the Conservative Party.
What it really means: The estimated number of people who view a post, as determined by a vendor-selected percentage of potential impressions on each channel.
Potential impressions are a great way to compare how far-reaching one program will be versus another.
Common practice in PR used to be measuring ad value equivalency and potential impressions for an earned media placement.
For example, if an influencer with 25,000 Instagram followers posts three times, that's 75,000 potential impressions.
This figure for potential "impressions" is obtained by adding together the number of users who followed every account that tweeted or retweeted a link to the articles.
If they also post once on Facebook, where they have 100,000 followers, that would total 175,000 potential impressions.
Unlike potential impressions, reach doesn't take into account how many times influencers will post on each channel.
That's 4,000 potential impressions immediately, but as all four brands scale up in terms of reputation, that could eventually become 10,000 for 40,000 total or even more, on a compounding scale!
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com