That means Roku's software development kit (SDK), which is used by all its app publishers to build their channels for Roku's platform, will now include Innovid's technology as part of the Roku Ad Framework, opening up the potential for interactive video ads to Roku's thousands of channels.
With the growing importance of video as a content medium and the incredible potential for interactive content, personalized video, and video as a sales tool, this one almost seems like a given.
In the early days of Apple's iPad, there was a gallon of hype around the potential for interactive book apps.
This is a significant information gap given the potential for interactive biological effects of estrogens with other environmental chemical present in mixtures.
Whereas one of the strengths of the current study is its breadth of scope when examining potential correlates of loneliness, a criticism could be made that the potential for interactive effects of these correlates on loneliness is insufficiently explored.
AL GORE — OUR CHOICE ($5) Even if you've read enough on climate change to chart your own course on the issue, Our Choice is a must read because it demonstrates the vast potential for interactive books.
And in 1996, the company made a foray into Hollywood by joining with Creative Artists Agency to build a media laboratory where directors and producers could discover the potential for interactive movies and TV programs.
"The potential for interactive education is staggering.
In this study we investigated the potential for interactive effects of ecologically relevant levels of temperature and pCO2 on germination, dormancy and mortality of zoospores of the giant kelp Macrocystis pyrifera, a foundation species of temperate reef ecosystems.
We argued that failure to address the potential for interactive effects in the existing literature may have biased findings to date.
