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The satchel she carries is adorned with the National Football League shield, a potent element in the portfolio of NFL Properties, the league's licensing, sponsorship and marketing unit that she has headed since 1994.
Their first joint project was George Roy Hill's The Sting, starring Paul Newman and Robert Redford as slick confidence tricksters in the Twenties (with Scott Joplin's ragtime music a potent element in the film's charm).
Personal presentation by people with whom the target community identifies is a potent element in fostering and maintaining engagement.
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Climate change is an increasingly potent element in the deadly brew of disaster risk.
Three years later, Hogan's battle with the disease remains a defining and potent element of his political biography.
Individuals respond differently to 'obesigenic' environmental changes and an increasing weight of evidence points to a potent genetic element underlying this variation in response.
Perhaps the most potent element of alt-right activism is the effort to build a sense of a specific white identity, and to claim that this identity is under attack.
Stooping to questionable methods neither enhances that respect for law which is the most potent element in law enforcement, nor, in the long run, do such methods promote successful prosecution.
However, with the most potent element of Osborne's Help to Buy scheme due to kick in next January, offering taxpayer-backed guarantees on homes worth up to £600,000, news of a jump in the number of estate agents will underline fears that the UK is on its way to another unsustainable housing boom.
The hope is that administering doses of CBD, the more benign ingredient of cannabis, might make it easier for habitual users to wean themselves off the lure of the more potent element, THC.
Human-centered design furthers these potent elements, and a growing number of firms have found the most authentic and practical design unit to be the customer episode.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com