The phrase "a play for scale" is correct and usable in written English.
It can be used in contexts discussing strategies or actions aimed at achieving larger impact or growth, particularly in business or creative fields.
Example: "The startup's latest initiative is a play for scale, aiming to expand its market reach significantly over the next year."
Alternatives: "a strategy for growth" or "an approach for expansion".
As rumors swirl of yet more consolidation in the digital music market, a longtime player out of Europe already live in 180 countries is finally making a full entry into the U.S. in a play for more scale.
Even the biggest players like Delivery Hero, which has gobbled up a number of rivals over the years, and raised well over $1 billion in funding in a play for economies of scale, is not profitable in all of its markets, and overall was still loss-making when it went public earlier this year.
Chalk up another play for scale in the world of online takeout services: Delivery Hero, the German-based startup with operations across Europe, Asia, Africa and South America, is today announcing a $88 million round of investment.
It depends, of course, on who the musician is -- if it's Keith Jarrett, then the price might be higher (unless Jarrett is just playing for scale because he wants to play or make a live recording), if it's a Julliard student who's backing up a local singer, then the price will be a lot lower.
(I wrote about the Shalit case in a report from Gaza for The New Yorker, which later became the basis for a play, "The Human Scale," which I performed in New York and Tel Aviv).
The Almeida is certainly to be commended for doing a play on this scale — a 14-strong cast is swelled by various supernumeraries in order to add to the town's ranks.
Figure 7 Scale model building elements disassembled (shown next to standard size playing card for scale).
Figure 6 3D printed model isometric view (shown next to standard size playing card for scale).
Figure 8 Scale model building elements appropriately assembled (shown next to standard size playing card for scale).
Update: This is very much a scale play for both Badoo and Hot or Not.
