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WHEN Bill Parcells was coaching, he had a phrase for a rookie from the sticks.
Michelle Pfeiffer has a phrase for a film you can't turn down: she calls it "a dead-of-winter script".
The pre-jet set found it to be a lot of fun, and a phrase for "a merry search" was born.
Is "On the contrilly / I packs the mack-milli" a phrase for a corner-bound drug dealer, or a deranged Dr. Seuss?
There has to be a word, a phrase, for a writer's use of the deliberately ungainly effect, a literary counterpart to the Monty Pythonesque insistence upon -- and hammering at -- what is patently absurd.
Gallagher used a phrase for a mediocre album title that was first expressed in the 12th century by Bernard of Chartres, who described the metaphor of dwarves carried by the tall, and later in 1676 by Isaac Newton, who said in a letter: "If I have seen further it is by standing on the shoulders of giants".
Nilsen has coined a phrase for his prison: "an arena of developing responsibility".
Geoff Brown, a football writer, had a phrase for it: "the immutable law of the ex".
"It changes the concept of what it means to master a phrase, for there is an infinite depth to perfection.
They coined a phrase for the evening: "Kill Bill," a play on the blood-soaked film by Quentin Tarantino.
In the Soviet era, he was known as "a thief within the law," a phrase for those in the mob.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com