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He said he was interested in economic policy and "economic security," usually a code phrase for creating a climate that would attract foreign investment.
Bob Scarpelli, DDB's chief creative officer in the United States, calls it advertising with "talk value" -- another phrase for creating buzz, that all-important intangible quality that with enough media exposure begins to seep into the culture.
Parsley is a big believer in customized emoticon images for kids his age, ones that use what he calls "selfi-mation". Users take a photo of themselves (a selfie) and can then create a phrase for their selfie to speak.
"We thought, My God, we should create a phrase for that".
The media should have coined a phrase for the genre of druggy sonic revolutionary music that he created.
There is even a phrase for it.
A phrase for our times perhaps?
It's a phrase I created in graduate school.
The simple norm of putting a # (pound sign) in front of a phrase or abbreviation creates a beacon in the darkness for people focused on a particular question.
It's not a compelling idea for a 21-minute ensemble work, but Czernowin's ear for interesting textures, for creating instrumental phrases that operate like lungs inhaling and exhaling, and for the unexpected, saves her from her indulgent program note.
Also, as there are many words with similar meanings, there is very good scope for creating different phrases.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com