That is, this study proposed a theoretical model for the dual-route persuasive process based on ELM, investigated its antecedents and consequences, and identified the moderating effect of involvement.
The ultimate goal of the persuasive process is for individuals (or a group) to carry out the behaviour implied by the new attitudinal position; for example, a person enlists in the army or becomes a Buddhist monk or begins to eat a certain brand of cereal for breakfast.
Aristotle calls the enthymeme the "body of persuasion", implying that everything else is only an addition or accident to the core of the persuasive process.
This study sought to improve understanding of the persuasive process of emotion-based appeals not only in relation to negative, fear-based appeals but also for appeals based upon positive emotions.
Ultimately, influence is the result of this ongoing persuasive process.
However, robust critical testing of competing arguments depends in turn on the rhetorical quality of the persuasive process.
The analysis of the selected reports reveals cases where the mapping of the two systems of THEME and INFORMATION helps to elucidate and identify the relationship between persuasive processes and preferred social representations.
As such, the purpose of this multi-phase investigation was to explore the persuasion process when students read a persuasive message with an intratextual structure.
Persuasiveness might be a causal feature, so that a persuasive impression sets off a physiological process of being moved in a certain way.
That is important because if the Buchanan forces prevail, their ally, Frank Reid, the Ohio state chairman, would oversee the convention credential process and play a persuasive role in settling more than 40 convention delegate challenges, the resolution of which affects the seating of hundreds of delegates.
