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On the other hand, if people react to a persuasive communication with relatively little such reflection, the subsequent attitude change is likely to be ephemeral.
Ninety-five participants (milk drinking adults) participated in an experiment in which they were presented with a persuasive communication promoting milk consumption.
According to this model, if people react to a persuasive communication by reflecting on the content of the message and its supporting arguments, the subsequent attitude change is likely to be more firmly established and more resistant to counterpersuasion.
Two theory-based interventions, a "graded task" with "action planning" and a "persuasive communication", were incorporated into the post-intervention questionnaire.
Intervention 2 targeted anticipated consequences and required GPs to respond to a "persuasive communication" containing a series of pictures representing the consequences of managing URTI with and without antibiotics.
From one point of view, the poster's popularity as a persuasive communication device is at odds with its inability to influence overall prescribing rates more than the other intervention components.
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What helps is to keep some key concepts in mind that can guide you through constructing any persuasive communication: clarity, brevity, context, impact and value.
He teaches a first-year business communication course, an upper-level persuasive communication class, and an elective, Communication for Entrepreneurs.
In public goat-giving ceremonies, giving goats (application of instrumental support to generate income) was combined with speeches by community leaders who supported the project (application of persuasive communication to influence community members' attitude).
The top three useful methods when (a health promoter is) targeting an organization ("At") are Persuasive Communication (4.85), Consciousness Raising (4.6), and Facilitation (4.5).
"They are a key component of persuasive communication.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com