Both groups received a personalised cover letter showing university sponsorship, along with a business reply envelope.
In addition, a personalised cover letter stressing the importance of that individual physician's reply was shown to result in a better response rate (Leece et al, 2006).
At the initial mailing, GPs were sent a personalised combined cover letter and information sheet along with their questionnaire and postage-paid reply envelope.
Non-responders to the reminder postcard were mailed a personalised reminder letter with a second copy of the questionnaire and a postage-paid reply envelope after a further 2 weeks (i.e. 4 weeks after the first questionnaire).
Irrespective of the mailout method, each patient received the questionnaire in an envelope which also contained a personalised cover letter from their GP, project information, a consent form and a reply-paid envelope addressed to the study team.
Eight hundred surveys were mailed, with each package containing a personalised cover letter, a survey, an instant lottery ticket, as well as a pre-addressed and prepaid reply envelope.
It was a personalised nightmare.
A personalised service would focus on wellbeing.
They achieved a personalised hashtag, though: #nbcfail.
It is a personalised news feed.
