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On the surface, this is a peculiar message for a company identified with a social-welfare state to send to a nation of ravenous, wasteful capitalist consumers -- or at least an odd one to cast in such specifically national terms.
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It is, however, a winning strategy for Westboro, whose goals are to spread their peculiar messaging while sustaining and growing as an organization.
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It was a peculiar end for both firms.
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After a blizzard of online focus groups, the drawing up of some peculiar word clouds, a lot of meetings and some intense data analysis, they developed a coherent message for lawmakers.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com