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After being pilloried for weeks in advertisements from the city's teachers' union accusing him of threatening to fire teachers, Mayor Michael R. Bloomberg hit back on Tuesday by using a familiar tactic: paying for his own campaign-style advertisement.
The newest threat comes from Aereo, a service with an antenna array that scoops up the free signals of stations and then streams them over the Internet to paying subscribers, a tactic that the broadcasters say is illegal.
"Retailers who dealt with Web sales on a strategic level are finally paying attention to tactics," said Mark Borsuk, a retail real estate consultant in San Francisco.
Vollmann has been criticized for such a strategy -- as he has for his habit of paying interview subjects, a tactic purists see as a violation of journalistic standards -- but "Imperial" has more in common with the "Seven Dreams" novels than with any straight work of ethnography or history; it's literally all over the map.
We are just starting to test out paid marketing tactics.
If you can afford it, though, you may want to invest in paid marketing tactics such as pay-per-click, mobile marketing or ads in your local print publications.
The reduction in "marketing operations" cost may even free up your budget for paid promotional tactics.
As proof that such a tactic could pay off against an excellent serve, Shriver pointed to a loss Steffi Graf had at the year-end championships in 1988.
Courses are built with future careers in mind - a tactic that's paying off, since graduate salaries are very good.
The Taliban use a range of tactics, including paying relatives who are sympathetic to the insurgents, to lure Afghan security forces into cooperating with them.
We'll see whether such a bold tactic will pay off when we find out if Netflix orders a second season.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com