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It has more appeal for a passive consumer than an active one".
But does the smart city really empower the citizen to be any more than a passive consumer of services and generator of data, to be harvested and redeployed in the name of urban efficiency?
Mr. Rumsfeld, who is known as anything but a passive consumer of intelligence at the Pentagon, foreshadowed in the ballistic missile report his current working view that senior policy makers must "engage analysts, question their assumptions and methods, seek from them what they know, what they don't know and ask them their opinions".
A close reading leaves little room for doubt that vendors like Microsoft, IBM, Siemens, Cisco and Hitachi construct the resident of the smart city as someone without agency; merely a passive consumer of municipal services – at best, perhaps, a generator of data that can later be aggregated, mined for relevant inference, and acted upon.
That said, he does not fear the perils of too much "screen time". Spending hours in front of a computer is fine, he says, as long as the child is an active builder of what's happening on screen, rather than a passive consumer.
Advertising and marketing have been about intrusion to a passive consumer.
Similar(46)
Third, they treat people not as a passive consumers but active co-creators.
Being able to alter the game transformed the player from a mere passive consumer of media into a producer in his own right, something that is much harder in most other kinds of media.
Gregory Bush — the man accused of shooting the two people in a Kroger's and saying, when confronted by a white man, "Whites don't kill whites" — was a more passive consumer of social media.
This essay draws upon Joyce's familiarity with the discourses of birth-control movements and turn-of-the-century advertising to argue that critics have too easily dismissed Gerty as an unthinking and passive consumer of the fashion, fiction, and fantasy offered by ladies' magazines.
In the UK, hashtagging and conversing over Saturday night TV or retweeting "Very British Problems" bring an end to the passive consumer, as broadcasters adapt to the power of the intelligent, digital audience.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com