This may sound all over the map, but in reality The Huffington Post's content mix is tailored to a very particular readership.
For our particular readership, we felt it was an essential and fair move.
Unlike local papers, the nationals do not have to appeal to everyone, but can have intense relationships with particular readerships.
Busy clinician-readers fix their attention on a limited number of journals, chosen according to the journals' clinical focus and impact.[20], [21] Authors expend considerable energy preparing articles for specific journals, slanting their presentation to meet the needs and expectations of particular readerships.
For example, in showcasing interest from clinicians, a public health researcher might include PubMed Central pageviews, tweets from practitioners, and references to an article in Wikipedia (which over half of all doctors reportedly consult when making diagnoses (Beck, 2014)) to showcase distinct uses of an article among a particular stakeholder group: readership, discussion and use in practice.
We caution against use for prediction, since epistemologically this may not be entirely sensible: prediction may involve a reversal of the direction of causality; authors likely choose journals on the basis of publishing work they believe to be newsworthy, high-quality, or of interest to a particular journal's readership.
Around the turn of the millennium, I was commissioned to write several articles on subjects that had a particular resonance with our readership.
While the book is not explicitly focused on a particular audience, its authors seem to speak most directly to each other, and secondarily to a readership of behavioral scientists and the general public.
A particular focus for the paper throughout the period covered by the working reports is the need to increase readership by printing in London as well as Manchester.
And sometimes, it is worth pointing out to the current college applicants in our readership (and those who will follow them), it's not necessarily clear what is behind a particular application trend.
