His brand is his particular honesty.
For some projects, it is worth putting up with less-than-excellent writing for the authors' wonderful ideas on how to approach a particular topic or sometimes, in all honesty, the political clout they may have.
Providers may think people want a particular kind of hope, but what really helps is honesty, she said.
"People know my view and I could not in all honesty interview Gordon Brown about it if I have a particular view so I have ruled myself out".
We are deeply committed to honesty and fearlessness in the work we publish, with a particular emphasis on teenagers telling their own difficult truths.
With Concealer, she was "craving more honesty and more vulnerability" and aiming at "liberating women from a particular stereotype".
Norms are more specific than values or ideals: honesty is a general value, but the rules defining what is honest behaviour in a particular situation are norms.
(Blake Bailey's absorbing biography is titled "A Tragic Honesty").
Target a particular department.
