Second, by starting from ends, we do not a priori assume that there is only one overridingly important means to that ends (such as income), but rather explicitly ask the question which types of means are important for the fostering and nurturing of a particular capability, or set of capabilities.
And if our company can't certify a particular capability as being world-class, what is the value of that capability to customers?
'Catch' crops are crops that have a particular capability of absorbing nitrogen that would have otherwise washed out of the soil and been lost from the system.
If it is to work, allies who have contributed to a particular capability, say surveillance drones, must either be united in their willingness to take on the mission or be happy to allow other members to use the asset even when they are not.
Bottom line, a lateral step offers another perspective a new lens and an opportunity to add to one's skill reservoir or fine tune a particular capability that needs polishing.
Management may have thought that a particular capability, such as supply chain management, was in place only to discover that it was inadequate to the needs of a new product or strategy.
A participant was deemed to have a limitation in a particular capability if they selected the second, third or fourth level for that particular question of the ICECAP-O instrument.
Also, many great integrative thinkers aren't even aware of their particular capability and thus don't consciously exercise it.
Companies would be required to declare their business purpose on incorporation: they should incorporate to deliver particular goods and services that serve a societal or economic need and will need particular capabilities and skills.
What particular capabilities and characteristics must organizations cultivate in order to compete most effectively in the new, sustainability-altered landscape?
A company sets a goal, targeting the most favorable market position it can attain by capitalizing on its particular capabilities and resources, and then tries to build and fortify that position through orderly, successive rounds of planning, using quantitative predictive methods that allow it to project well into the future.
