After all, a brand is nothing more than an ongoing story – a set of meaningful emotional experiences – unfolding between itself and its audiences.
Or maybe just a chapter in an ongoing story, one that can't end with a Cup parade every time even if it's often seemed to.
Uber has a bunch of balls in the air right now, with big expansion plans, a sad incident involving an Uber-using driver not on an Uber trip that resulted in the death of a young girl, an ongoing story involving physical and verbal assault by a driver, new restrictive regulations in France and European competitors like Gett receiving big rounds.
For one thing, while Ragnarok doesn't waste much time setting up other Marvel movies, it still feels very much like a single chapter in an ongoing story, rather than a complete experience in and of itself.
In terms of internal logic, the murk is similarly thick in Takashi Miike's demented genre-mash extravaganza Yakuza Apocalypse (Manga, 18), which plays as if scripted during one of those group-writing games where everyone blindly adds a sentence to an ongoing story.
My life, my entire life, from physical birth to physical death, can be understood only as a narrative, as an ongoing story.
"It's hard to take every episode and analyze it on its own merits, because it's a chapter in an ongoing story," he says.
I have always struggled to find creative ways of telling stories set in the past, but it hit me over that dinner that Bisi's tale is a window into an ongoing story, which affects LGBT Nigerians now, and potentially everyone around the world.
All three of those events were life-defining – they were reminders that, while we are all individuals, we are also bound to others: links in a chain, chapters in an ongoing story.
It's very much a middle chapter in an ongoing story.
Lewis used his personal experiences to highlight a student issue – and brought an interesting new viewpoint to an ongoing story.
