American Sniper, the controversial movie about the Iraq veteran Chris Kyle, was set to take more than $200m at the US box office by Sunday night, setting a record for a non-franchise movie.
It seems audiences did not share the feeling and, while Walker is loved by many, the lesson here is that it remains hard to launch a non-franchise movie in the US without A-list support.
Eastwood's latest war movie enjoyed the biggest ever second-weekend gross for a non-franchise movie and will be his biggest movie since 2008's Gran Torino, which took $148m at the US box office and $270m worldwide, according to analyst Box Office Mojo.
It's incredibly difficult to jump from portraying a character so ingrained in society -- like Daniel Radcliffe's Harry Potter -- to a lesser-known character in a non-franchise movie.
In fact, Depp hasn't enjoyed a non-franchise, non-animated hit since 2009's "Public Enemies"; the only film close to a success in this period was 2010's "The Tourist," which was a bust in North America but grossed $210 million overseas.
Avatar's worldwide gross was US$241.6 million after five days, the ninth largest opening-weekend gross of all time, and the largest for a non-franchise, non-sequel and original film.
8. Patronize a non-franchised bookstore.
You will probably have most luck asking a non-franchised, family-run pizza outlet unafraid to push the limits (you might also need to drop off the hot chili peppers for them to add).
In the end, Netflix is waging an unnecessary war with theater owners at a time when non-franchise movies are underperforming at unprecedented rates.
The second step involved regression analyses to test for an association between franchise membership (franchised versus non-franchised) as the key independent variable and each of 3 outcome measures listed earlier (as the dependent variable).
After a hearing, the Court ruled that Florida has personal jurisdiction under State of Florida's long-arm statute, stating that "... a non-resident Burger King franchise is subject to the personal jurisdiction of this Court in actions arising out of its franchise agreements".
