While the lending startup originally launched with niche partners like Casper mattresses and Boosted Boards, they have expanded partnerships to over 700 retail merchants with the hopes of tempting a more diverse range of shoppers to try the service.
"The taxi drivers have a very strong lobby, and [ride sharing] is a niche," says Carlo Dapuzzo, a partner at Monashees Capital.
Many focus on one industry, or a niche within it (check the partner biographies, normally posted at their sites).
Partner yoga, a niche of the increasingly popular practice of yoga, isn't for everyone, but this book makes a strong case for it.
The partners spotted a niche that had been created by the emergence of working women, who were interested in good food but lacked the time to produce it.
EEPCT has therefore helped UNICEF establish a niche for itself as a leading partner in the field of supporting education in emergencies and a significant player in post-crisis transition.
And although many prominent lawyers complained that The American Lawyer was just a scandal sheet, the monthly magazine has found an enviable niche with partners at the nation's most elite law firms.
Those platform traps include growth with no strategic focus, pursuing an intermediate approach between the mass market and a niche, and overlooking the value proposition of partners.
A: It's a niche sales arena, if you can get one partner, it's helpful.
In order to systematically study this phenomenon in vivo, we assembled synthetic swarming communities from the Gram-negative bacterium Pseudomonas aeruginosa, its QS deficient knockout mutants, as well as its natural niche-partner species, Burkholderia cepacia.
It is proof, if any were still required, that art therapies have become a mainstream partner to medicalised healing rather than a niche practice.
