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"It's going to be pretty much a niche offering," he said.
Twitter's weaknesses in search have left an opening for a start-up called Topsy, which has built a niche offering real-time indexing, search and analysis of the Twitter stream.
Krispy Kreme, by contrast, is a niche offering raising $63 million for a company with a strong brand name but no connection to the Internet, other than its Web site.
Know your niche For a small business, it is often better to focus on a niche offering and do it really well, rather than trying to be a jack of all trades.
However good the show may be, it's worth mentioning that in the big picture, it's likely more of a niche offering than the creators or Ms. Gates would acknowledge.
While child-friendly fare such as One Piece: Pirate Warriors (out on PlayStation 3 in November) will have some appeal to dedicated fans of the anime series from which it draws inspiration, it is likely to remain a niche offering in the west.
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In 1918 when he was in his 20's, The New York Times described an audience for a matinee at Aeolian Hall clinging "to walls, to organ pipes, pedal-base, stairs or any niche offering a view".
"Imus had a marvelous niche offering a nonstop parade of top contemporary newsmakers who you actually hear in an unpredictable setting, as opposed to the predictable, sanitized way you see them on television," he said.
What was once a fairly niche offering evolved into a platform that provided something for everyone.
Often, the independent movie theaters that survive do so because they fill a particular niche, offering arts or independent films, for example, Mrs. Gordon said.
Rather than expand into the beckoning low-cost market, they sit in their existing niche, offering expensive education to the lucky few.This is where Sunny Varkey, a fabulously wealthy Dubai-based entrepreneur, sees an opportunity.
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