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The phrase "a new feature called" is correct and usable in written English.
It can be used when introducing or describing a specific feature of a product, service, or application.
Example: "The latest software update includes a new feature called Smart Sync, which allows users to automatically back up their files."
Alternatives: "an innovative feature named" or "a recently added feature referred to as".
Exact(60)
A new feature called Nokia Reading with news stream.
Snapchat has introduced a new feature called Discover, with which it hopes to encourage news organisations to use the site.
There's a new feature called tabbed view.
Plus, a new feature called The Breakdown.
There's also a new feature called Eyes Free.
The pen unlocks a new feature called Air Command.
There is also a new feature called "compressed memory," which can speed up a Mac.
There's also a new feature called X Mode designed for particularly challenging, slippery surfaces.
Windows Server 2003 R2 includes a new feature called the Active Directory Federation Service, or ADFS.
That was when Yahoo News, on a lark, created a new feature called "Most-emailed content".
Last year, Ask.com introduced a new feature called AskEraser, which allows users to search anonymously.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com