The phrase "a new design language" is correct and usable in written English.
It can be used when discussing a fresh approach or style in design, often in the context of product development, branding, or visual communication.
Example: "The company has introduced a new design language that emphasizes minimalism and user-friendliness."
Alternatives: "an innovative design approach" or "a fresh design style."
The key elements of a new design language for Volvo were unveiled last month in a preview for journalists in Gothenburg, Sweden, the company's hometown.
Alex Breuer, the Guardian's creative director, said: "We've been evolving a new design language and brand identity to reflect the fact that the Guardian is now a global entity.
The R is not a preview of a specific production car, but of a new design language: fuller and less feminine than past Jaguars, more techno than retro, about performance more than romanticism.
Although the Mazda 2's look was established years ago, it anticipates some of the abstract themes at the center of a new design language called Kodo that Mr. Maeda introduced last fall with the unveiling of the Shinari concept car.
These can be as strong as a machined part but use only 10% of the raw material, according to researchers at EADS, the European aerospace consortium which is the parent of Airbus.The ability to produce highly complex designs with powerful computer software and turn them into real objects with 3D printing is creating a new design language.
Mr. Laituri and his redesign team have taken pages from Swatch and Motorola to turn the cameras into highly personalized and fashion-influenced consumer products with a new design language, for a company that is speaking less formally and using a far hipper vocabulary.
(The reaction was reminiscent of the 2015 release of Patek Philippe's pilot watch, which is now prized by collectors). In the works for nearly a decade, CODE 11.59 the name refers to the last minute before a new day represents an entirely new design language (round, sleek, modern) for the Le Brassus manufacture best known for Gerald Genta's iconic, octagonal Royal Oak collection.
Drawing on these discussions, Alberto Alessi recognized that a sharply new design language was needed for his company's kitchenware, and he believed that mostly foreign architects who had never designed consumer goods were the ones to invent its vocabulary and grammar.
As expected, Apple is introducing a completely new design language for iOS 7.
For example, as we debated the investment in relaunching our brand, I was able to bring in examples, cite the full range of benefits, including the economics of easier recruiting of new talent, and illustrate how the spend would only be effective if we took the brand internally as a whole new design language and set of standards.
They should not require customers to learn an entirely new design language.
