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Introducing a new cereal is a major investment.
"They go crazy when a new cereal comes in," says one baffled cashier.
Could a new cereal from the Kellogg Company, Frosted Mini-Wheats Little Bites, be the most redundantly named product in the supermarket?
Kellogg will probably spend $30 million to advertise and promote Kenmei, about the standard amount for a new cereal, said Celeste Clark, a Kellogg spokeswoman.
In the early nineties, Lexicon was naming a new cereal for General Mills, and Placek asked Will Leben, one of his freelance linguists, what he thought of the name Triples.
If Hoskissen wants to see how a new cereal recipe performs on the conveyer belt and what happens when it goes through the ovens, she may have to come in at 3am or at weekends.
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The integration of agricultural production system modeling and LCA was found to be valuable in enabling early-stage evaluation of an environmentally-oriented new cereal trait where sustainability benefits can only be assessed over a large number of cropping rotations and the genetics × environment × management fitness landscape is complex.
Robertson will be getting a new international cereal each Friday from the US, UK, New Zealand or South Africa, the country he grew up in.
The idea of a cereal café isn't entirely new – Cereal Killer Café opened in London last year, offering over 100 cereals from around the world.
Post, he wrote—"did the predictable thing" when it "reined in expenses and cut back on advertising". Kellogg, on the other hand, "doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies". As a result, Kellogg leapt ahead of its rival and became (and remains) the industry's dominant player.
In turn, the release of new cereal varieties is an important target for many seed companies and public institutions in the world, to cope with the increasing food demand.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com