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Nonetheless, the president has been criticised in some quarters for running a negative election campaign.
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The Tory marketing strategy is being masterminded by Lynton Crosby, the Australian with a reputation for running negative election campaigns.
Put these factors together — Brown's unpopularity, Labour's general sense of fatigue and almost entirely negative election campaign, a toxically anti-incumbent electoral climate — and you might expect the Conservatives to win comfortably.
Negative election advertising has made an early debut on the big poster sites in the 2010 campaign.
It also means that this long, negative election is finally coming to a close.
The most negative election in modern U.S. history has come to a close, but Americans are fed up.
"This will be the most negative election we've probably ever seen, because everyone is trying to tap into voters on an emotional level and no one is looking to entertain right now".
Cyndy Remmey also voted for the Republican candidates, and is just glad this negative election soon will be over.
If race had not been a negative factor in the election, Obama's win over GOP presidential foe John McCain would have been a walkover in the popular vote.
Historically, there has been a negative correlation between stocks and election years, but it is still early on in the election to know what kind of impact this will have on the U.S. economy down the line.
Having promised to "redouble the positive", George Osborne is now the frontman for a negative campaign against a hypothetical election result.
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CEO of Professional Science Editing for Scientists @ prosciediting.com