The phrase "a negative brand" is correct and usable in written English.
It can be used to describe a brand that has a poor reputation or is associated with negative qualities.
Example: "The company struggled to recover from the scandal, and as a result, it became known as a negative brand in the industry."
Alternatives: "a poor brand" or "a detrimental brand."
Campaigning in California and Florida in the last few days, he has criticized Mr. McCain as challenging his patriotism, for saying Iraqis would greet Americans as "liberators" in 2003, and as embracing a negative brand of politics in general.
And then they made the decision which is still hard to fathom to this day, not because McLeish was with Birmingham City, Villa's arch rivals, but because he had just suffered his second relegation in three Premier League seasons and was synonymous with a negative brand of football that leads to draws and a lack of goals.
Bobby Chao, a managing director at the China-focused venture capital firm DFJ DragonFund China, said Google's public confrontation with China had created a negative brand image among many Chinese that could jeopardize the company's other business prospects in the country.
Do you want the impossible task of undoing a negative brand?
One of companies' biggest concerns today, Watts says, is the potential of a negative "brand impact" after any security breach.
The ad therefore omits to mention the true details of the offer - and in doing so potentially causes Dropbox a negative brand impact.
Good marketer Salman Rushdie ‚àí Turned a weakness into a strength, limiting negative brand effect of personal ugliness by going into hiding.
The results contrast with existing research, which has consistently found that brand connections promote probrand behavior and serve as a buffer against negative brand information.
Whatever its purported concerns about "journalistic ethics" -- and the movement's rhetoric has convinced me that its members have little understanding of either of those words -- "gamergate" is now a poisoned banner; it's a product with intensely negative brand awareness.
When your team is educated and engaged, they can help facilitate better experiences with your clients, and those experiences reduce your chances of falling victim to the social ranting and negative brand advocacy of a disgruntled customer.
A Populus poll last week found that Mr Cameron had already gone a long way towards neutralising the Tories' negative brand image.
