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Soon, the question of a name came up.
"We refuse to call the construction a steel wall and wonder where such a name came from".
A name came up of a celebrated designer, with his own history of weight issues, who was overheard last season chiding a particular runway star for beefing up.
The first suggestion for a name came from Galle, who proposed the name Janus.
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"This has never been about a name coming to a little old school in the country so we could make money," he said.
"So if a name comes up showing, say, 100 meals over the last year for $24.95 each, they know something's up.
To me a name comes first and the story follows.
With a new name came a fresh new logo and sleek corporate identity.
So the couple, who wanted an uncommon name, came up with a creative spelling that sounds the same as kah-LEE-ah: Kaleya.
Each time a new name came into the frame, people contacted me to tell me why they would be useless.
Bryan and Wade constantly reminded me that we could always change it again later if a better name came along.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com