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This can become your motivating purpose or what Lafley and Martin would call your "winning aspiration". Try to think big (hence aspirational), but specific.
This takes toughness, determination and a sense of self, a true sense of purpose, a motivating idea of what you want to accomplish.
She said that plaintiffs had to prove that a discriminatory purpose was "a motivating factor," but not necessarily "the sole, predominant, or determinative factor in a police enforcement action".
At the same time, he said there were "serious questions as to whether a discriminatory purpose was a motivating factor" in the administration's decision, which would violate the Constitution's guarantee of equal protection under the law.
Should they have taken a risk on a millennial consumer motivated by purpose to drive profit for years to come?
Important functions include giving a sense of purpose, motivating employees to identify with the organisation, giving recognition to the interests of external stakeholders, and to improve the resource allocation process.
We're witnessing the rise of a workforce increasingly motivated by purpose, and we're realising the potential of an existing business structure called not-for-profit (NFP) enterprise.
Desai said, "Gamification helps students be motivated by a purpose.
A clearly articulated purpose motivates teams to address creative and technical challenges and develop groundbreaking solutions.
What has been proven is that the most successful leaders are motivated by a purpose.
But all this was motivated by a higher purpose.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com