After the success of Nil By Mouth, in which Winstone drank the Thames Valley's entire supply of liquor and then knocked seven bells out of Burke as his drudge wife, they were bombarded with scripts urging them to reprise the double act in a more viewer-friendly context.
"Obviously there is a concern about declining interest in all-star games, but we think there are things to make them more viewer friendly," said Loren Matthews, a senior vice president of ABC Sports.
This was due in part to the U.S. Women's National Team making it to the championship game, but was also a result of television providers broadcasting games at more viewer friendly times.
This month the Museum of Modern Art rolled out a new version of moma.org that is not only more viewer friendly but more communicative, too.
The overhaul coming to the rest of the network has taken place on its Tour de France coverage, which has become noticeably more viewer friendly.
"We want to refine the whole category of news and make it more viewer friendly" said Peter Mukerjea, the chief executive of Star Television India, which is based in Bombay.
"The whole nature of TV has become a lot more viewer-friendly," said Robert C. Wright, the former chairman of NBC Universal and a senior adviser to Thomas H. Lee Capital.
Presumably that approach was taken to make an unpleasant subject more viewer-friendly, but it wasn't necessary; Dr. Taylor is brash and telegenic enough to keep things interesting.
We know it, you know it and our friends in Silicon Valley know it". David Levy, president of Turner, which includes CNN, Cartoon Network, TNT, TBS and other cable networks added: "We have premium content that can be trusted". He added that in some cases, the number of ads that run on individual cable channels would be trimmed in an effort to be more viewer-friendly.
If this made BMX more viewer-friendly, it also worried coaches.
There are a lot more viewer call-ins.
