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In July 2008, Keys Jakartaa concert was initially sponsored by "A Mild" cigarettes, which is produced by Philip Morris International and its Indonesian subsidiary Sampoerna.
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We found ourself craving not a mild cigarette, but a Sabine woman.
For example, in Australia, the competition and consumer regulator put an end to the marketing of so-called "light" and "mild" cigarettes by accepting enforceable undertakings from tobacco manufacturers in exchange for discontinuing court actions against them for misleading and deceptive conduct under consumer protection legislation [ 132].
The marketing of "light" and "mild" cigarettes in South Korea, however, needed to take account of the unusual popularity of similar products among Korean males (Table 3).
Among the 8.7% daily khat users, 5.0% were mild cigarette smokers, 5.2% were moderate cigarette smokers, and 6.5% were heavy cigarette smokers [ 41].
Some smokers smoke milder cigarettes out of taste preference with no belief about or concerns for risk reduction.
One was so terrified of horses that he had to be hauled up with a rope and plonked into the saddle, every time.Of all these Marlboro Men, used by the Philip Morris company after 1954 to bring masculine vigour to a "Mild as May" slow-selling filter cigarette, only one, according to a spokesman, was real.
On a mild, bright evening this week, Steven Simmons smoked a cigarette on the driveway of the house where he has lived for almost 20 years.
Only a mild exaggeration.
A mild complaint.
"Or a mild radish".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com