Due to the nature of the App Store, there is a huge need for developers to find the right method to monetize their free applications, and there's a clear push in the industry of moving towards a freemium model on mobile.
The team, which has now grown to four after the company raised a $500,000 seed round last year (and added a few vowels to its name in the process), realized that, while direct-ad sales are important for independent publishers, most use a variety of methods to monetize their sites.
His comments come as distribution companies try different methods to monetize the success of streaming kings and queens - from Justin Bieber to Drake, Ed Sheeran to Adele.
It's expecting 94.5% of app downloads to be free by 2017, as developers shift away from paid downloads to IAP and other methods to monetize their apps.
A setback for magazines has been their race against time in attempts to cater to ubiquitous digital and mobile devices that require adapting content to users' needs, as well as methods to monetize revenue streams from them, it added.
"[Our system is] creating an opportunity to monetize a space that was not monetized before," Mayendia said.
"You have a way to monetize your content in an evergreen environment," said Mr. Swinand.
The data you generate is valuable, and hackers can find a way to monetize it.
Our place is by far our biggest asset, and we wanted to find a way to monetize it.
Second, companies need a means to monetize that data.
Weâd just like to figure out a way to monetize it".
