It mirrors a larger struggle among Democrats over how daring their message ought to be, and whether promising to rapidly expand social-welfare programs is the best way to defeat President Trump.
As a result, they often resort to directing potential message-senders to send a message and, as well, what the content of the message ought to be.
If anything, his message ought to be stability: things do not have to change.
The feeling among some in Mr Clegg's circle seems to be that their message ought to be safe and rather boring, snoring.
"At this time of war, our message ought to be loud and clear: When you come home, your country will take care of you, because you took care of us".
The message that high benefit dependence is a failure of our broken system is the right one, but the ones on the rhetorical sharp end of that message ought to be those who created the system – not those who depend on it.
BB: I suppose the message ought to be that you need to learn when enough is enough.
The main subtext of our message ought to be: you may well be offended, and you may well feel that even if one has a right to publish these cartoons -- it is wrong to exercise this right when dealing with sacred subjects.
The 'take home message' ought to be that steroids work in septic shock based on the overall study result in all enrolled patients on an intent-to-treat basis.
In the light of the attack on the Greek, Spanish and Portuguese public debts, what have the European institutions done through to now? Mr Trichet has confined himself to saying that no state should be able to rely on special treatment, when the message ought to be the exact opposite: that is, to say to speculators that we shall not be divided, because this is a Europe of solidarity.
Amongst all that, the use of digital tools to deliver those soft power messages ought to be a default position -- targeted delivery direct to the audience.
