In 1996, Pat Buchanan memorably upset Bob Dole in New Hampshire with a message focused on trade and immigration that appealed to blue collar conservatives.
If an increased risk of respiratory illness, cancer and heart disease are not reason enough for many smokers to consider quitting, then perhaps a message focused on hair instead of health may do the trick.
"Until this summer, I was the only candidate who had a message focused on helping American workers by putting common-sense limits on this surge of immigrants," he said, adding later that he wanted to "encourage all the candidates and all Americans to listen to my vision for how we make America stronger".
In a similar vein, Korean artist Sungdae Kim modifies natural elements with light to create artworks with an environmentalist message, focusing on how nature suffers from the extent of our contact with it.
Star Trek's message, focusing on a future not one of dystopia but one that works -- of diversity, teamwork, and technology, appropriately used -- is especially attuned to the Obama era.
An NPR poll that surveys likely voters in key House districts found this month that a Democratic message focused on the middle class and American jobs won out over a Republican message of deficit reduction and wasteful spending.
We now find ourselves running against a nationalist message focussed on making work for people".
His aides hope that a stronger message, focused on national security, will be effective after the attempted Christmas Day airliner bombing and other terrorist actions.
Mr. Romney arrived in South Carolina on Wednesday morning, continuing to press a retooled message focused on the economy and fixing Washington that worked so well for him in Michigan.
Perhaps with his inquiry, if it is shorn of a political message focused on our president's middle name, Mr. King will also realize that the vast majority of American Muslims are no different from any other American immigrant group — they seek, above all, security, integration and upward mobility toward the American dream.
