Since the beginning of time, storytelling has been the most effective way to deliver a meaningful, memorable message.
Bill Clinton, speaking at the California Democratic Party convention in San Jose, had a brief but memorable message for Democrats who are concerned about the deadlocked race: Chill out.
The Central Intelligence Agency launched its account almost two years ago with a memorable first message.
More substantively, among Democrats worried that Mrs. Clinton has failed to make a more forceful case for her candidacy since the party's convention, her illness has reinforced the danger of a Trump-centric strategy — leaving the Clinton side without a memorable affirmative message to hammer home, especially when its chief messenger is on the mend.
At the end of "Chau," singer Gabriel Fernandez Capello delivers a memorable farewell message to the crowd in a Buenos Aires stadium, condemning Argentina's political corruption.
Choose a memorable main message.
To seek an answer, I called my friend Dr. Carmen Simon, a cognitive neuroscientist and founder of Memzy, a firm that uses brain science to help companies create memorable messages.
Frame the value in memorable messages seen by millions on television and in print.
Following in the footsteps of his graduate school advisor, Stanford GSB professor of organizational behavior Chip Heath (best known for Made to Stick, with its recipe for crafting memorable messages), Berger sums up his principles through the acronym STEPPS, which stands for Social currency, Triggers, Emotion, Public, Practical value, and Stories.
