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The Obama presidency was supposed to represent the culmination of governance as a media narrative for the modern age.
As a case study in how a media narrative can miss the point, this one would be hard to beat.
This is "playing directly into a media narrative about the need to weed out scroungers," said Richard Hawkes, chief executive of Scope.
"Every large company at the center of a national debate gets a media narrative," said Joshua Benton, the director of the Nieman Journalism Lab at Harvard.
Add to this an over-reliance on polling data and electoral maths, and you end up with a media narrative that is as distant from the people as the politicians appear to be.
"There is a media narrative out there that suggests the fault is ours," says Jessica Massa, co-author of The Gaggle, a book that sprang from the website WTFisupwithmylovelife.
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As is often the case, a soft opening, a negative media narrative, lack of buzzy elements and relative audience indifference is leading to a huge drop for a movie that didn't open all that great to begin with.
"AMERICA"S OIL CRISIS: THE NUCLEAR OPTION," framed a bogus media narrative and a phony Republican talking point.
Gillard argued "lame duck second term presidents" was a lazy media narrative rather than a historical fact.
The Federal Trade Commission (FTC) published a comment today pushing against a rising media narrative that it may have gone too easy on Google during its multi-year antitrust probe on the search company's ranking of results to benefit its own products.
Can Axelrod help a brother out, in terms of a massive media narrative that they can beat to death?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com