The phrase "a measure of preference" is correct and usable in written English.
It can be used when discussing the degree or extent to which someone favors one option over another.
Example: "In the survey, we found a measure of preference for organic products among the participants."
Alternatives: "a degree of preference" or "a level of preference".
Comparison between the two, allowed a measure of preference.
We used the proportion of time spent in each branch as a measure of preference.
Probability as a measure of preference of selected region was mathematically proved and experimentally verified.
Contemporary decision theorists typically interpret utility as a measure of preference, so that to say that $A$ has greater utility than $B$ (for an agent) is simply to say that the agent prefers $A$ to $B$.
This percentage was used as a measure of preference (or avoidance).
These estimates will almost always be based on mate ornamentation as a measure of preference [48], [49].
Game theory also plays an important role in deciding how a user must react to an event played by other users in order to maximize its utility (a measure of preferences over some set of strategies) [10, 11].
The vast majority of studies examining the relation between time preferences and health behavior have applied a measure of preferences in the financial rather than in the health domain.
To arrive at a measure of mating preference that varies symmetrically around the situation of indifference and extends over the range from complete rejection to complete preference, it is desirable to normalize U accordingly.
A measure of this preference is the distribution coefficient, k, defined as the ratio of the concentration of B in the just-forming solid A to that in liquid A. At very slow freezing rates an equilibrium exists; the distribution coefficient under these equilibrium conditions is termed k0.
But if utility is a measure of individual preference, there is no clear, meaningful way of making these comparisons.
