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Remember, for a SaaS software vendor to support a massive customer base at scale, it has to keep things simple.
Apple is a massive customer of LCD panels, and is set to become an even more demanding customer with the impending probable launch of the iPad mini.
Xiaomi now has a massive customer base; the company sold 61 million phones in 2014 and recently broke a world record by selling more than 2 million phones in one day.
Not only is launching in those countries relatively inexpensive, but it also gives Rocket Internet a chance to build a massive customer service and logistics network that it can then leverage to grow startups in other verticals.
In one fell swoop this becomes a massive customer base.
The internet has allowed the company to acquire a massive customer base.
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"It is disgraceful that, at a time of massive customer dissatisfaction over ever-increasing rail fares, and after the taxpayer was forced to bail out Virgin's East Coast mainline franchise – a decision strongly criticised by the Mail – that Virgin Trains should now announce that for political reasons it is censoring the choice of newspapers it offers to passengers".
The real value of YouTube was the way it applied that simple software to build a powerful brand and massive customer base.
Already, the company has nabbed a seed round of $4 million from investors, including Pitango Ventures, and snatched a massive pilot customer in Cloudinary — which the company announced at its demo day.
That's very likely what they are doing here, coming out with a product announcement in time for Dreamforce, their massive customer conference next week,.
It competes with Feedburner's new email product, and while it doesn't have the benefit of Feedburner's massive customer base, it does offer a very robust feature set that will be attractive to many bloggers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com