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The phrase "a marketing ploy" is correct and usable in written English.
You can use it to describe a tactic or strategy employed to promote a product or service, often implying that it may be somewhat deceptive or manipulative.
Example: "The company's latest advertisement is just a marketing ploy to attract more customers during the holiday season."
Alternatives: "a promotional tactic" or "a sales strategy."
Exact(55)
"It's a marketing ploy.
It was not just a marketing ploy.
These claims are a marketing ploy".
And perhaps that was a marketing ploy.
It's either marginalising or a marketing ploy.
"They're using this for a marketing ploy.
The common criticism is that it is a marketing ploy.
For both books, the embargo was mostly a marketing ploy.
It is a marketing ploy that has captured voters' imaginations.
Many Californians misapply it as a marketing ploy.
The theme was a marketing ploy doubling as plot advancement.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com