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The phrase "a market segmentation study" is correct and usable in written English.
You can use it when referring to research that divides a market into distinct groups of consumers with similar needs or characteristics.
Example: "The company conducted a market segmentation study to better understand the preferences of its target audience."
Alternatives: "a market analysis" or "a consumer segmentation research".
Exact(1)
According to a market segmentation study that Palm commissioned of the potential U.S. market for PDAs, the biggest segment consists of power users who want some kind of wireless connectivity.
Similar(59)
Luongo presides over a collection of intensely theatrical Italian restaurants as well as Tuscan Square, a store in Manhattan that hawks the Tuscan lifestyle with all the down-home authenticity of a market-segmentation study.
Market segmentation studies and the development of brands and campaigns for tailored market segments is a common tool of marketing, not just in the tobacco industry.
Analysis of tobacco industry marketing research and market segmentation studies suggests the tobacco industry, in addition to developing products and campaigns targeting youth or women, for example, also targeted market segments defined by psychosocial characteristics, such as personality type.
This paper uses a market segmentation approach to identify airline passengers' potential segments and preferences toward international air carriers.
Nokia takes more of a market segmentation approach.
A market segmentation analysis for different ticket purchasers was then performed.
In addition, the proposed model can make a market segmentation on drivers.
Secondly, hydrogen market segmentation is studied by clustering involved agents in: lay people ('demand'), automobile salesmen ('supply') and experts.
To evaluate the algorithm a manual segmentation study was performed.
As mentioned above, although a number of studies have examined these factors separately and concluded that they are important sources of income inequality in China, there is essentially no study that has done so systematically using a dual labor market segmentation framework.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com