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One, produced in San Francisco, sought a mainstream readership with its breezy architecture and design coverage.
Now, for the first time, the beginning of his extraordinarily popular series, Legends of the Condor Heroes, has been translated into English for a mainstream readership.
But for Bantam Dell the sizable advance is also a bet that Dr. LaHaye can continue building a mainstream readership without losing his legions of fundamentalist Christian fans.
Cunningham is a gay writer who wants, as so many of us do, to achieve a mainstream readership – he succeeded with The Hours – but here he stacks the odds against himself.
De Botton's discomfort with English railway stations was not sufficient to cause him to return to Switzerland, and he went on to study history at Cambridge, and to make a career of writing popular books, such as "How Proust Can Change Your Life," that attempt to bring serious ideas to a mainstream readership.
This year's literary tastemakers were the authors who best brought this experience to a mainstream readership and whose influence will continue to resonate for years to come.
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Expanding that lead by reaching out to a more mainstream readership could pay rich dividends.
Although factual in tone, the headlines were sometimes sensational and meant to appeal to a mainstream adult readership; for example, stories with headlines such as 'Stoned, Fried, High….
The Voice was the medium through which a mainstream middle-class readership stayed in touch with its inner bohemian.
LONDON — Édouard Manet, a mainstream Impressionist?
"Now we have a mainstream audience".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com