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The word "lure" is correct and commonly used in written English.
It can be used as a noun or an intransitive verb to describe something that attracts or entices someone or something. Example: The promise of a new job was a lure for her to move to the city.
Exact(58)
Is he a lure?
English is a lure.
"They don't want a lure".
It's like a lure.
Snark is a lure for both groups.
The move proved to be a lure.
"It's been a lure," she said.
A lure as irresistible as gelato.
Why doesn't Mr. McFarlin use a lure?
But, oddly, that is a lure for some.
Obviously, cities have reason to dangle a lure.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com