Despite investing in research and development, many businesses discover that their apps receive a lukewarm response from consumers after launch.
Matt Wise, the chief executive of Q Interactive, which operates CoolSavings.com, said that his company tried a similar approach but saw a lukewarm response from consumers.
Samsung's Galaxy Gear smartwatch got a lukewarm response from consumers and its curved smartphone, the Galaxy Round, will have a limited launch in Korea only.
They had suggested Sports Direct might be given a lukewarm reception amid mounting concerns about consumer confidence, the poor performance put in by Debenhams since it rejoined the stock market last summer and "the Matalan factor".
Consumer spending grew at a lukewarm pace of 2.8percentt in the third quarter, after a 2.7percentt increase reported a month ago.
Food manufacturers, who have contended that nutrition labels provide consumers with adequate information, had a lukewarm response to the idea of altering them to reflect nutrition totals.
But sales at Wal-Mart's stores in the United States fell in the period, and the retailer issued a lukewarm outlook for the current quarter, suggesting that consumers were still feeling pinched.
But sales at its stores in the United States fell during the period, and the giant retailer issued a lukewarm outlook for the current quarter, suggesting that consumers were still feeling pinched.
But the prescription drug plan is in trouble in the Senate, and the tax credit plan has received a lukewarm reception from Democrats in Congress, as well as from consumer groups.
Sony's Music Unlimited service has met with a lukewarm reception from some technology analysts, who cannot see why consumers should be expected to pay for something that they could get for nothing from the likes of Spotify.
