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We are doing a lot of personalization in our e-mail campaigns and behavioral targeting," Steinfield says.
This recipe allows for a lot of personalization.
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"We've improved guides, worked a lot on localization, and applied a lot on personalization of those guides.
A lot of this personalization is done using "enhancements," features purchased from other players for in-game currency.
"We are failing today because we don't have a lot of the personalizations we need," he said.
"There's a lot of hype around personalization.
"Personalization still contributes to the average basket size for many companies, but if you bring this to mobile, you get contextual personalization, and there's a lot of potential in combining location technologies with personalization.
Personalization has a lot of advantages over impersonalized approaches, some of which are obvious and some of which are hidden and have to be empirically proven.
Personalization has gotten a lot of positive attention recently because it can be used to great effect to organize the web's information overflow into relevant, meaningful experiences.
"A lot of the news apps … focus too much on personalization," Kwak said.
"When it comes to speed of personalization and iterations of product, the rest of the industry had a lot of catch up.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com