Exact(2)
When messages are simple and unequivocal a lean medium, such as CMC, is considered sufficient.
Such a style is intended to communicate clearly in what is perceived to be a lean medium, open to misinterpretation [ 37].
Similar(6)
Armed with the right expertise and a touch of creativity, cord-cutting offers brands the opportunity to shift their marketing tactics from push to pull, and turn video - a "lean back" medium - into something audiences are now leaning in to.
So the estimated 475 attendees at the conference, which ended here on Saturday, frequently heard panelists describe television as a "lean back" medium because it is meant to be experienced passively, and the Internet as a "lean forward" medium because it is meant to be experienced actively.
Some say television is a "lean back" medium, unsuited to the forward-curving spines of this Web-surfing epoch.
BSkyB, Britain's biggest satellite-television service, already plies 9m customers with interactive ads.Yet there are doubts whether people watching television, a "lean back" medium, crave interaction.
To introduce the barracuda from Tokyo Bay, Nakazawa waved around an iPad mini with a picture of the fish in happier times, and, with a wry smile, announced, "Japanese sennet!" Next were bonito from Kyushu; lean, medium fatty ("our No. 1 popular"), and fatty wild tuna from Boston; uni from California; steamed white sea eel.
Blodget describes traditional media as a "lean-back" medium, while online is lean-forward: "It's quick hits, because people are at work.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com