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There was a latent need for something like this".
This context shows a latent need to adapt existing intelligence mechanisms and prevention and detection security measures.
Once you understand corporate buying patterns, how to build an SaaS product and sales team and uncover a latent need at a big company, the route to success becomes a bit more formulaic.
Unfortunately, some of the populations that are most exposed to abuse are vulnerable groups (i.e. confined or chronically ill individuals, elderly patients, pregnant women, single mothers, economically disadvantaged populations), whose main weakness is a latent need to be treated, receive medical care or be assisted in some other way.
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The training not only increases competencies of birth attendants but also meets their latent need for higher-quality resuscitation equipment.
Hence, companies may not be able to have a comprehensive list of customer aspirations and latent needs.
They displayed a high degree of innovativeness either in addressing users' latent needs or by introducing new technology that made new product performance technically superior.
These principles include creating new insights into a firm's market segmentation, understanding both the perceived and latent needs of users, and doing so for new as well as existing groups of customers.
These attributes are representatives of the latent needs and aspirations of consumers and can be used as a starting point of any new product or service development/upgradation process.
That's why Google struggles in user experience, creating new product categories, and fitting its products to the latent needs of users: all of those are intuition-led activities in which it's very hard to prove ahead of time what's right or wrong.
The process of uncovering latent needs is characterized by understanding more about users than they know about themselves.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com