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Finally, this is not just about customers wanting a larger phone, but it is also about how big their pockets are — both figuratively and literally.
Apple hopes that the smaller smartphone will convince those still using an iPhone 5, 5S or 5C, but who do not want a larger phone of the size of the 4.7in iPhone 6S or 5.5in 6S Plus, to upgrade.
A larger phone is good for tired or middle-aged eyes, and for even more screen space, an Android tablet or an iPad Mini are slightly easier to use, as of course are full-sized tablets.
Again, that's OK if you're willing to be open-minded to trying a larger phone.
The Max, on the other hand, is a pretty sizable jump in display size for the company that once suggested consumers simple don't want a larger phone. .
When faced with the choice of a larger phone for the same price as the iPhone SE, analysts believe aspirational consumers may choose the latter.
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Try that one-handed a large phone.
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The Note 7 is 5.7 inches from corner to corner, making it a large phone sometimes referred to as a phablet — a combination of phone and tablet.
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