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"Certainly I think this is a key weekend if we are ever going to close the gap this summer," said Jeff Blake, head of distribution at Columbia Pictures.
He also, whether he knew it or not, continued a long-established trend in which the Red Sox plunk the Yankees far more than the other way around, an issue that may come into play over the next four days as the teams meet in a key weekend series in the Bronx.
Alternatively, consider Jonathan Aitken, whose libel case against the Guardian relied on his wife having accompanied him to the Paris Ritz for a key weekend, and not having remained alone in the Swiss hotel in which the couple were then staying.
It feels like a key weekend.
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"The long Easter break falling in March has meant that retailers have not benefited from having a key shopping weekend in April.
Although Charter subscribers can still catch the playoffs through other means, such as by streaming games on Yahoo Sports or the National Football League app, the contract dispute threatens to disrupt a key television weekend.
Men's and women's basketball will play key weekend games as well.
Attempts to introduce new shows into the key weekend slot have proved problematic for BBC1, with recent experiments such as That Puppet Game Show and I Love My Country axed after just one series.
[It is] short, witty, attractive for sharing, and relatively easy to package on a rapid publishing cycle to optimise breakfast, commute, coffee break and lunch usage, as well as exploiting the key weekend and evening competitive advantages". Keith Stuart: With E3 rapidly approaching, how is video reporting evolving the concept of industry coverage?
There will be 12 price tiers of games for 2015, the top one featuring 10 games that include opening day, games against the Dodgers, New York Yankees and Boston Red Sox and some key weekend games tied to promotional items.
Danny Kirmond's 69th-minute touchdown was ultimately the difference in a dour affair that fittingly rounded off a low-key weekend for the competition.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com