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The phrase "a key selling point" is correct and usable in written English.
You can use it when discussing a feature or aspect of a product or service that is particularly attractive to potential customers.
Example: "The energy efficiency of this appliance is a key selling point that appeals to environmentally conscious consumers."
Alternatives: "a major advantage" or "a significant benefit".
Exact(60)
That was a key selling point of the Obama candidacy.
Mr. Romero, however, thinks the building's location will be a key selling point.
Watson has a key selling point for freshers thinking about joining.
Views of the embassy from the pool are trumpeted as a key selling point.
There's also a key selling point: parental control features to keep a child from drifting into, say, YouTube.
For Buyfolio, a relatively new company focusing on the New York market, these collaboration tools are a key selling point.
As the world becomes richer, a distinctively British way of providing business services will be a key selling point.
The location was precisely a key selling point for the group of Muslims who bought the building in July.
The Euro NCAP crash test has been in operation since 1997 and is considered a key selling point for manufacturers.
High-end, well-established simulations like this are going to prove a key selling point for PS3.
The airport's closeness was a key selling point for Lucy Quade, a 54-year-old Maryland real-estate agent.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com