The phrase "a joint brand" is correct and usable in written English.
It can be used to refer to a brand that is created or shared by two or more parties, often in a collaborative effort.
Example: "The new product line is a result of a joint brand initiative between the two companies, aiming to combine their strengths in the market."
Alternatives: "co-branded product" or "collaborative brand".
The merged firm can combine its effort, perhaps to launch a joint brand of toothpaste in the Brazilian market, says Lauren Lieberman, an analyst at CSFB, an investment bank.For L'Oréal, which was founded in 1907 by a French chemist who invented a new way to colour hair, the merger could be good news at least while P&G is distracted by making the deal work.
Second, a sense of unity and common purpose has been instilled by adopting a joint brand identity, running a joint website, circulating joint information material, and publishing a joint annual report with a common performance matrix.
Alternatively, the stations may consolidate their news programming under a single joint brand, or maintain a degree of autonomy from each other.
Firms can take advantage of business networks, joint branding opportunities and startup hubs.
Absolut is owned by V&S Vin and Sprit, and distributed in the United States by Future Brands, a joint venture of Vin and Sprit and Fortune Brands.
Johno Harris, business growth manager at Business Growth Service, suggests looking into a joint venture to achieve brand exposure on a very low budget.
Universal will retain its share of the "Now" brand, a joint venture by Sony, EMI and Universal, which began in Britain in 1983 and came to the United States in 1998.
A joint effort with the brand's diffusion line Versus, the two names have tome together to create a one-off 19-piece collection full of statement prints and streetwear shapes.
Indeed, in real life it wasn't long until The Sun turned its moral indignation on the unlikely alliance as they branded a joint fundraising concert 'Pits and Perverts'.
The result, after a series of fairly acrimonious meetings in Geneva and Paris last year, is three separate initiatives: the Accord, which involves more than 150 largely European brands; the Alliance, set up by US brands; and a joint effort by the UN and the Bangladeshi government.
Linklaters, Mr. Cann said, insisted on a joint integrated partnership, meaning "we brand together, we bill together, we work together".
