Even its name is a kind of dare: more Italian-American than American, more trattoria than bistro, it was christened when the chef and owner, a homegrown Nutley guy named Ken Mahon, heard a friend say that a place with such a nondescript name could never succeed.
"Needless to say, our homegrown guy received applause from local celebrities, all inspired by what Trevor has managed to achieve," said Channel 24 as TV presenters Basetsana Kumalo and Bonang Matheba and DJ Black Coffee hailed him a hero.
We think we have the ability, with some selective trades and smart signings, to populate the club with a preponderance of homegrown guys, which is important".
A homegrown product, built by two Stanford guys, grew to now see over 50 million snaps per day today.
Two weeks ago we spent some time with the guys from Thermovape, a homegrown, self-funded hardware company that just happens to produce some of the coolest and most effective vaporizers I've seen.
In order to keep capital punishment off the table, Clarke is taking on the uneasy task of making a jury feel sorry for a guy she's already admitted is a homegrown terrorist.
He's also something of a homegrown philosopher, peppering our conversation with hard-knock truths: "The biggest tough guy wants to be likable," he observed.
You can be sure if he was a homegrown American with an apple-pie story to tell, the TV guys would be clearing the schedules for him right now.
