Global warming-related sea level rise gave the surge a higher launching pad than it would have had a century ago, making it more damaging than it otherwise would have been.
American aviation pioneer Burt Rutan's company Scaled Composites, for example, was developing SpaceShipOne (SS1), which would be carried to a high launch altitude by a twin-engine jet aircraft, rocket into space, and then glide to a landing.
Over the next few days Tyler Perry's Madea Goes to Jail, which scored a career high launch last weekend for the film-maker and his distributor Lionsgate, will make way for the chaste charms of the Jonas Brothers.
"First for the bambino!" calls Ahmad Al Rousan, a member of a Médecins Sans Frontières rescue team that has just pulled alongside in a high-speed launch.
When Hall unveiled the Health Lottery alongside Richard Desmond in a high-profile launch last September a pledge was made to deliver "at least" £50m a year for good causes.
Networks in the US regularly write off huge sums of money by cancelling a show during its opening season; here, the failure of a high-profile launch brings headlines implying crisis at the network.
News Corporation said that The Daily, which was unveiled in a high-profile launch in February 2011, will "live on in other channels" with technology and some staff being integrated into the New York Post.
The Brookings Institution, a Washington think-tank, was the chosen publisher: it budgeted $2m for the project, of which the Bank kicked in $400,000.All of which pointed to a high-profile launch.
The publication of the document, which will receive a high-profile launch at Westminster Abbey today, is significant because those supporting it include imams from the more orthodox Islamic schools of thought and evangelical Christians.
Instead, one should opt for a high start launch, in which one flyer stands about 100 feet (30 metres) downwind, with the kite facing bridle-side to the other flyer, who holds the end of the kite's line.
